Silvy Wright, présidente et chef de la direction de Northbridge, commente les tendances principales qui influent sur l’industrie du camionnage lors du congrès de 2014 sur le transport de surface (anglais seulement)

Mother Nature, human nature and the nature of technology

Although they may feel like opposing forces, evolving technology and changing weather are working to alter both the trucking industry and the people in it.

Silvy Wright, president and CEO of insurance provider Northbridge Financial Corp., told the audience in the main hall at the 2014 Surface Transportation Summit that trucking companies need to be willing to respond to both the new realities imposed by man-made and naturally generated forces.

La publication InsurancePeople dresse le portrait de Silvy Wright, présidente et chef de la direction de Northbridge (p. 73 anglais seulement)

Partnering for success

For Silvy Wright, the road to the top job at Northbridge Financial Corporation, a Fairfax Financial property, began in Budoia, a municipality in the northwestern Italian province of Pordenone. After immigrating with her family to Canada at the age of six, Wright made stops at the University of Toronto, with Coopers & Lybrand in the U.K. and, back in Canada, with Markel Insurance, the Northbridge subsidiary. She was named the Northbridge CEO in 2011.

Northbridge Assurance offre des conseils sur les réseaux sociaux dans Truck News (anglais seulement)

A smart social media strategy is key

We live and work in an increasingly connected world, where employees and customers alike can easily share a wealth of information. A recent survey by Media Technology Monitor found that 71% of Internet users are now active on social media, and the interest in platforms such as Facebook, LinkedIn and Twitter continues to grow. This is all a good thing – as long as the online conversations are managed against the backdrop of an effective social media strategy.

Any corporate strategy designed to manage such messages begins with a clear understanding of how different social media platforms are used. LinkedIn, for example, gives business professionals a place to share everything from contact details to virtual resumes and recommendations. Facebook, which according to Media Technology Monitor reaches a whopping 93% of Canada’s social media users, tends to be a stronger platform for personal and lifestyle-related posts. Twitter’s 140-character bites of information offer a quick way to share news and engage in related conversations.

Le Canadian Business Journal présente le profil de Northbridge Assurance (anglais seulement)

At Northbridge Insurance, digging deeper and going further than anyone else in the industry to understand their customers’ unique business insurance needs is what has made them the kind of company customers and brokers know they can always rely on. Headquartered in Toronto, Ontario, with regional offices in Vancouver, Calgary, Edmonton, Montreal, Quebec City and Halifax, the firm serves a Canada-wide market, currently controls over $5.6 billion in total assets and has approximately 1500 employees.