Ilda Dinis

“The best decisions, breakthroughs and innovations always start with a passionate focus on the customer. Working with my amazing team and collaborating with our colleagues and partners to sustain that focus is what gets me up every morning.”

Ilda Dinis is our Senior Vice President of Customer Experience, Marketing & Innovation. With over 20 years of experience, she is a passionate customer advocate and champion of building culture, brands and reputation through integrated and creative strategies.

In her current role, she is responsible for working with partners and colleagues from across the company to continuously evolve and operationalize NBFC’s customer strategy. Prior to joining the insurance industry, she worked in the non-profit sector and credits this experience for her resourcefulness, perseverance and “make it happen” mindset.

Ilda holds an Honours Bachelor of Arts from the University of Toronto and a joint Master of Communication Management from Syracuse and McMaster Universities.