Northbridge Insurance shares social media advice with Truck News

A smart social media strategy is key

We live and work in an increasingly connected world, where employees and customers alike can easily share a wealth of information. A recent survey by Media Technology Monitor found that 71% of Internet users are now active on social media, and the interest in platforms such as Facebook, LinkedIn and Twitter continues to grow. This is all a good thing – as long as the online conversations are managed against the backdrop of an effective social media strategy.

Any corporate strategy designed to manage such messages begins with a clear understanding of how different social media platforms are used. LinkedIn, for example, gives business professionals a place to share everything from contact details to virtual resumes and recommendations. Facebook, which according to Media Technology Monitor reaches a whopping 93% of Canada’s social media users, tends to be a stronger platform for personal and lifestyle-related posts. Twitter’s 140-character bites of information offer a quick way to share news and engage in related conversations.

Northbridge Insurance profile in Canadian Business Journal

At Northbridge Insurance, digging deeper and going further than anyone else in the industry to understand their customers’ unique business insurance needs is what has made them the kind of company customers and brokers know they can always rely on. Headquartered in Toronto, Ontario, with regional offices in Vancouver, Calgary, Edmonton, Montreal, Quebec City and Halifax, the firm serves a Canada-wide market, currently controls over $5.6 billion in total assets and has approximately 1500 employees.