Northbridge Insurance announces changes to Quebec leadership team

MONTRÉAL, February 5, 2024 – After an esteemed career in the Canadian insurance industry, Jean-François Béliveau, Executive Vice President Quebec region at Northbridge Insurance, will be retiring at the end of March. Jean-François Lussier will now lead the region as Senior Vice President, Quebec, effective April 1, 2024.

Since joining Northbridge in 2011, Béliveau’s operational expertise and deep understanding of the marketplace, combined with his close, longstanding business relationships with our broker partners, enabled exceptional success in the region. Under his leadership, Northbridge became the second largest commercial insurer in Quebec.

“I have greatly enjoyed my time at Northbridge, during which I worked closely with all of our exceptional employees and broker partners in Quebec,” said Béliveau. “I am confident I am leaving the region in capable hands with Jean-François Lussier. He will bring the same innovative and energetic leadership to the role that he’s already known for at Northbridge.”

Lussier joined Northbridge in 2019 as Vice President, Sales and Distribution for Quebec. Working closely with the Quebec team, he successfully deepened relationships with broker partners bringing significant new business growth.

“Jean-François Béliveau’s strong leadership and visionary mindset have been invaluable in helping position Northbridge as a leader in the region. While he will be greatly missed, I am looking forward to continuing to build our market position in Quebec in collaboration with our broker partners,” said Lussier. “I am proud of the work our team has accomplished so far and hope to build on this momentum in the years to come.”

For further information, please contact:

Ellen Brait
Manager, Content Marketing & Communications
Northbridge Insurance
[email protected]

Insurance Business Canada | 23 November 2022

Insurance Business Canada has listed Northbridge Financial Corporation as one of the top insurance employers of 2022.

Insurance Business Canada | 2 February 2022

Insurance Business Canada listed Northbridge Financial Corporation as one of the top insurance workplaces in 2022.

Northbridge Financial Corporation Distributing $3 Million To Customers Through Small Business Relief Grant Program

TORONTO, ON, Feb 11, 2021 – Small businesses at the heart of our communities have been heavily impacted by the financial pressures created by the pandemic. In support of its small business customers across the country, Northbridge Financial Corporation has distributed $3 million in relief grants to assist those who have been directly impacted by the pandemic.

“Small businesses have faced many challenges as a result of mandated shutdowns and public health restrictions,” said Silvy Wright, CEO of Northbridge Financial. “We’re pleased to provide meaningful support to our small business customers at this critical time, to ensure they not only recover, but thrive for years to come.”

The Northbridge grant program provides a one-time payment of up to $3,000 to help cover COVID-19 related expenses incurred since the start of the pandemic. This includes the purchase of Personal Protective Equipment (PPE), renovation of facilities to comply with re-opening guidelines, website and e-commerce enhancements and other expenses related to operating and sustaining the business during the pandemic.

Due to the volume of applications received in the first day of opening the program, Northbridge contributed an additional $1 million to its initial $2 million grant program, bringing the total grant fund to $3 million. As a result, over 1,000 small businesses across the country will be receiving grants.

Northbridge chose the Ontario Chamber of Commerce (OCC) to administer the program given its experience managing large scale national grant programs in support of small business. Leveraging their existing platforms enabled Northbridge to quickly roll out this grant program and provide immediate relief to customers.

“Small businesses are the backbone of our economy and lifeblood of our communities,” said Rocco Rossi, President and CEO of the Ontario Chamber of Commerce. “We encourage Canadians to shop local and support small businesses at a time when they need it most and applaud Northbridge for the quick and meaningful action they have taken to help their customers.”

About Northbridge Financial Corporation
Northbridge Financial Corporation is a leading commercial property and casualty insurance company that has helped protect Canadian businesses for more than 100 years. We offer a wide range of innovative solutions to Canadian businesses through our Northbridge Insurance, Federated Insurance, and TruShield Insurance brands. We are proud to be a 100% Canadian company, wholly-owned by Fairfax Financial Holdings.

About the Ontario Chamber of Commerce
For more than a century, the Ontario Chamber of Commerce (OCC) has been the non-partisan, indispensable partner of Ontario business. The OCC’s mission is to support economic growth in Ontario by defending business priorities at Queen’s Park on behalf of its network’s diverse 60,000 members.

Northbridge Insurance has been ranked as a five-star carrier in annual broker survey

Insurance Business Canada | 10 August 2020

The results are in and we’re excited to share that Northbridge Insurance has been ranked by brokers as a five-star carrier in an independent survey conducted by Insurance Business Canada. The magazine surveyed hundreds of brokers across Canada about their expectations of carriers and how those expectations are being met.

We received five-star ratings in almost all categories, including our commitment to the broker channel, underwriting expertise, claims processing, technology, and automation. We also earned top marks in quick quotes, product range and training, and marketing support.

Find out exactly what brokers had to say and how carriers compare in Insurance Business Magazine.

Canadian Underwriter | 12 December 2019
CEO Silvy Wright shares why the industry’s top priority should be helping our customers effectively navigate changing market conditions.

Insurance Business Canada | 12 November 2019

Insurance Business Canada listed Northbridge Financial Corporation as one of the top insurance workplaces in 2019.

Truck News | 06 November 2019

Scott Creighton, Director of Risk Services Transportation and Logistics, sat down with Truck News to discuss digital strategies to control collision costs.

Insurance Business Canada | 04 October 2019

This year Northbridge was listed as one of the top 10 biggest property/casualty insurance groups in Canada.