Easy-to-install water sensors help protect Ontario homeowners against costly water damage

Water damage is the #1 reason homeowners need to make an insurance claim – and many of these claims are preventable. To help customers protect their homes, Northbridge Insurance has launched a pilot project that offers customers annual savings of up to $150 on home insurance when they purchase an Alert Labs Home Solution package, consisting of a Flowie water sensor and a Floodie companion sensor. Alert Labs sensors can be installed by homeowners in less than two minutes on municipal water meters – no tools or technical expertise required. They’re now available at a special rate for Northbridge Insurance customers, just in time for spring weather.

Designed to detect potentially damaging incidents like leaks, power outages, temperature fluctuations, and floods, Alert Labs sensors send alerts to homeowners on their computer or mobile device in real-time when something goes wrong. Each sensor is equipped with a battery back-up and works using a cellular connection not Wi-Fi, so they’ll continue to work in a power outage – right when they’re needed the most.

“Our technology tracks and analyses water consumption, and customers are notified of incidents that could point to a leak, such as continuously running water,” explained Alert Labs CEO George Tsintzouras. “This makes us different from a lot of other solutions that focus on alerting customers after a flood has taken place. Our goal is to help homeowners avoid the expense and hassle of water damage in the first place with technology that’s easy to use.”

Alert Labs sensors also allow customers to capture and analyze water consumption, which can lead to important savings when it comes to costly utility bills. How significant are the savings Alert Labs customers stand to gain? “A single toilet leak can cost up to $600 per year in wasted water,” said Alert Labs CEO George Tsintzouras.

“While we’re here for our customers when they need us, we know that no one wants to come home and deal with a water damage claim,” said Ilda Dinis, VP of Customer Experience and Marketing for Northbridge Insurance. “We’re always looking for innovative ways to help our customers protect what matters to them, and partnering with Alert Labs is a great way for us to do that.”

“We’re excited about this opportunity to partner with Northbridge Insurance and their broker network,” added Tsintzouras. “In addition to saving money and avoiding damage, reducing wasted water saves valuable natural resources – which is a benefit to all of us.”

The pilot project is currently underway, and was launched in collaboration with Northbridge Insurance broker partners that focus on areas in Ontario where the risks of water damage are especially high. Ontario homeowners can visit www.nbins.com/alertlabs to learn how they can help protect their homes from water damage – and save on insurance.


About Alert Labs: Alert Labs is an IoT technology company based in Kitchener, Ontario. Alert Labs is building affordable and reliable sensor-networks for residential and commercial property owners. Alert Labs’ simple-to-deploy sensors can be placed on water meters, sump pumps, furnaces, near toilets and other appliances to detect water leaks, floods, power issues, and other events. Customers receive real-time alerts and insightful data analytics via SMS, email, and the Alert Labs app. Visit Alert Labs at www.alertlabs.com.

About Northbridge Insurance: Northbridge Insurance is one of Canada’s leading insurance companies. Working with our broker partners, we focus on understanding the needs of our customers and on creating solutions that help make their lives a little easier when it comes to protecting their homes, cars and businesses.

Northbridge Insurance Logo is a trademark of Northbridge Financial Corporation, licensed by Northbridge Personal Insurance Corporation (insurer of Northbridge Insurance policies).

Silvy Wright featured in Canadian Underwriter

Our CEO, Silvy Wright, is featured in this month’s issue of Canadian Underwriter.

Flip to page 39 to read her market outlook on 2017, or click here to jump straight to article.

Fairfax Financial Holdings Limited donates $1 million to Red Cross for Fort McMurray disaster relief

With the Fort McMurray wildfires recognized as one of the worst natural disasters in Canadian history, Fairfax Financial Holdings Limited, together with Northbridge, announced it has donated $1,000,000 to the Canadian Red Cross for services providing wildfire relief.

This is an increase from the initial $200,000 pledged by the company based on the extent of the damage and impact these fires have had on the local community.

The donation is in addition to fundraising efforts by Northbridge Insurance, Federated Insurance and Trushield Insurance staff from across the country to assist the residents of Fort McMurray.

Read more

Scott Creighton talks to CI Top Broker magazine about untrained truckers hitting the road

Manjinder Singh knows to stay clear of trucks when driving on Toronto’s highways— because he sells them insurance.

Singh, managing partner of Young’s Insurance Brokers in Brampton, Ont., feels the number of truck accidents is too high in Canada. “It’s getting worse and worse each year,” says Singh. “Trucks are very heavy—they can carry 50,000 pounds. If they hit someone, the impact is huge. The injuries are mostly catastrophic.”

Northbridge recognized as one of Report on Business’ Canada’s Top 100 brands

The recognition comes as a part of Report on Business’ third annual ranking of Canada’s most valuable brands. Competing with some sure Canadian bets, Northbridge made the list for the first time this year. This recognition comes just three years after Northbridge was introduced to the Canadian market, marking an important milestone in the company’s journey.

“In 2012, we brought four strong commercial lines insurance companies together to form Northbridge, a leading Canadian commercial lines insurer,” said Silvy Wright, President and CEO. “Since then, we’ve built on our shared strengths to build our reputation as a company committed to delivering an exceptional customer experience to Canadian businesses. That’s at the core of what our business is all about.”

Silvy Wright shares her views on the key trends affecting the Canadian P&C market in 2015 and how the industry should respond with Canadian Underwriter

“Investing in modernizing operations to deliver better service to customers at every touch point – sales, service and claims handling – will continue to be a trend in the year ahead. As customers increasingly expect tools and information to be available digitally, insurers can anticipate more innovative uses of technology to interact with customers.”

Silvy Wright, President and CEO of Northbridge, shares her thoughts on key trends impacting the trucking industry at the 2014 Surface Transportation Summit

Mother Nature, human nature and the nature of technology

Although they may feel like opposing forces, evolving technology and changing weather are working to alter both the trucking industry and the people in it.

Silvy Wright, president and CEO of insurance provider Northbridge Financial Corp., told the audience in the main hall at the 2014 Surface Transportation Summit that trucking companies need to be willing to respond to both the new realities imposed by man-made and naturally generated forces.

InsurancePeople profiles Silvy Wright, President and CEO of Northbridge

Partnering for success

For Silvy Wright, the road to the top job at Northbridge Financial Corporation, a Fairfax Financial property, began in Budoia, a municipality in the northwestern Italian province of Pordenone. After immigrating with her family to Canada at the age of six, Wright made stops at the University of Toronto, with Coopers & Lybrand in the U.K. and, back in Canada, with Markel Insurance, the Northbridge subsidiary. She was named the Northbridge CEO in 2011.

Northbridge Insurance shares social media advice with Truck News

A smart social media strategy is key

We live and work in an increasingly connected world, where employees and customers alike can easily share a wealth of information. A recent survey by Media Technology Monitor found that 71% of Internet users are now active on social media, and the interest in platforms such as Facebook, LinkedIn and Twitter continues to grow. This is all a good thing – as long as the online conversations are managed against the backdrop of an effective social media strategy.

Any corporate strategy designed to manage such messages begins with a clear understanding of how different social media platforms are used. LinkedIn, for example, gives business professionals a place to share everything from contact details to virtual resumes and recommendations. Facebook, which according to Media Technology Monitor reaches a whopping 93% of Canada’s social media users, tends to be a stronger platform for personal and lifestyle-related posts. Twitter’s 140-character bites of information offer a quick way to share news and engage in related conversations.

Northbridge Insurance profile in Canadian Business Journal

At Northbridge Insurance, digging deeper and going further than anyone else in the industry to understand their customers’ unique business insurance needs is what has made them the kind of company customers and brokers know they can always rely on. Headquartered in Toronto, Ontario, with regional offices in Vancouver, Calgary, Edmonton, Montreal, Quebec City and Halifax, the firm serves a Canada-wide market, currently controls over $5.6 billion in total assets and has approximately 1500 employees.