A smart social media strategy is key
We live and work in an increasingly connected world, where employees and customers alike can easily share a wealth of information. A recent survey by Media Technology Monitor found that 71% of Internet users are now active on social media, and the interest in platforms such as Facebook, LinkedIn and Twitter continues to grow. This is all a good thing – as long as the online conversations are managed against the backdrop of an effective social media strategy.
Any corporate strategy designed to manage such messages begins with a clear understanding of how different social media platforms are used. LinkedIn, for example, gives business professionals a place to share everything from contact details to virtual resumes and recommendations. Facebook, which according to Media Technology Monitor reaches a whopping 93% of Canada’s social media users, tends to be a stronger platform for personal and lifestyle-related posts. Twitter’s 140-character bites of information offer a quick way to share news and engage in related conversations.